Matchform

Match every patient
with the right
therapist

AI-powered matching that connects patients to the therapist who fits them best — by specialization, method, and preference.

The right therapist, from day one

Therapist and patient in session
The right therapist,

Most clinics match patients to whoever's available. We match on specialization, method, language, and what the patient is actually looking for. The fit is right before the first session, not after three.

from day one

How it works

Step 2 of 4

What brings you here today?

Anxiety & stress
Relationships
Depression
Trauma & PTSD

Answer questions

Patients fill out a short questionnaire about what they need help with, their preferences, and what goals they want to work towards.

Finding the best match

Analyzing needs and preferencesSearching through your therapistsEvaluating specializationsFinding the best candidates

AI powered matching

The AI compares each response to your team's profiles, looking at specialization, method, language, and availability.

Your top matches

Based on your preferences

n

Dr. Sara Lindgren

Anxiety · CBT · Video

97%
n

Dr. Magnus Haugen

Depression · PDT · In-person

92%
n

Anna Karlsson

Trauma · EMDR · Video

89%

Get recommendations

Patients see a ranked list of your therapists, ordered by how well each one fits what they're looking for.

Real-time insights

Top concerns

Anxiety
34%
Depression
28%
Relationships
18%
Trauma
12%
Other
8%

Understand demand

See what concerns patients are bringing in most, so you can staff the right specializations.

Insight

of trauma patients prefer a female therapist

68%

Discover patterns

Uncover hidden patterns between patient needs and preferences.

Session preferences

72%

prefer video sessions

Morning
38%
Afternoon
42%
Evening
20%

Optimize scheduling

Know when and how patients want to meet, so your team can fill the right slots.

Set up in 10 minutes

your-website.html

<!-- Add before </body> -->

<script src="pairwell.js">

</script>

Ready — widget will appear on your site
1

Add your therapists

Enter each therapist's specializations, methods, languages, and availability. Takes about 2 minutes per profile.

2

Embed the widget

Copy one line of code into your website. Works with any platform — WordPress, Squarespace, Wix, or custom.

3

Patients get matched

Visitors answer a short questionnaire and instantly see ranked therapist recommendations. No manual work.

Testimonials

What they say

We used to spend 20 minutes on the phone trying to figure out who to refer patients to. Now it happens in seconds.

EM

Elisabeth Moberg

Clinical Director · Moberg Psykologsenter

I was nervous about starting therapy, but the questionnaire helped me feel understood before I even walked in the door.

JK

Johan K.

Patient

The analytics alone justified switching. We finally see what our patients actually need — not what we assumed they needed.

AH

Anders Holmqvist

Practice Owner · Holmqvist & Partners

My therapist felt like the right fit from the very first session. I didn't have to explain myself twice.

MS

Maria S.

Patient

Our no-show rate dropped by 35% in the first three months. Patients who feel matched actually show up.

DK

Dr. Karin Nyström

Therapist · Stockholms Psykologmottagning

I'd tried therapy twice before and quit both times. This time it clicked because someone actually listened to what I needed.

EL

Erik L.

Patient

Pricing

Pick a plan

Priced by the number of therapists at your clinic. No per-match fees, no surprises.

Starter

Up to 5 therapists

100 matches/mo

€49/mo

For small practices.

  • Matching widget (hosted + embed)
  • Configurable criteria & weighting
  • Basic analytics
  • Email support
Get started
Most popular

Growth

Up to 15 therapists

300 matches/mo

€99/mo

For mid-size clinics.

  • Everything in Starter
  • Advanced analytics dashboard
  • Custom branding & colors
  • Priority support
Get started

Pro

Up to 50 therapists

1,000 matches/mo

€199/mo

For large clinics.

  • Everything in Growth
  • API access
  • Dedicated onboarding session
  • Booking integrations (coming soon)
Get started

Enterprise

Unlimited therapists

Unlimited matches

Custom

For clinic networks and groups.

  • Everything in Pro
  • Custom integrations
  • SLA & uptime guarantee
  • Dedicated account manager
Contact us

All plans include a 14-day free trial. No credit card required.

Curious? Let's talk.

Curious? Let's talk.

Book a 15-minute demo and we'll walk you through how Matchform works for your clinic.